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And It’s a match! OkCupid CTO redefines the dating game with information technology

And It’s a match! OkCupid CTO redefines the dating game with information technology

With probably one of the most matching that is high-tech, OkCupid helps those shopping for a significant relationship find their sort.

  • Nikhar Aggarwal
  • ETCIO

OkCupid is an American-based, internationally operating internet dating, relationship, and social network platform. The organization had been launched by four Harvard mathematicians in 2004 by having a belief within the energy of concerns that may result in connections that are meaningful.

OkCupid claims to end up being the dating that is only which deals with an algorithm that does match-making centered on huge number of questions — on everything from environment modification to cilantro. The working platform became the very first major dating internet site to introduce 22 sex and 13 orientation choices.

Banking on tech for DifferentiationThe platform learns about individual character and choices with constant feedback. The data-driven algorithm that is sophisticated most appropriate matchmaking for users predicated on much deeper things, like opinions and passions, rather than just an image along with other parameters like the location.

“Our unique match portion takes all the character and choice features into consideration to determine a person’s compatibility with another person. Since OkCupid began over about ten years ago, we’ve been tweaking the algorithm in order that each time we are able to find users matches which are suitable for them.